Where Does the Money Come From When User Data is Harvested?

As Antonio García Martínez writes for Wired, user data is often referred to as the “new oil” due to its immense value in the digital world. Understanding how data becomes valuable is key for our operations at Onyx, and for parsing this metaphor. Read more from this interesting article to see why this characterization is not as apt as it may seem and gain a more nuanced understanding of how your information makes money for tech giants.